Kum & Go Adds New Marketing Leader
WEST DES MOINES, Iowa -- Kum & Go LC tapped Chris Jones as its senior vice president of marketing.
Jones formerly served Athene USA, where he served as executive vice president and chief marketing officer for five years. Prior to Athene, he worked in marketing leadership roles at Mars Inc.
"Chris fills a critical leadership role that will help Kum & Go meet our goal of becoming the No. 1 convenience retailer in the United States by the year 2021, said President and CEO Kyle J. Krause. "He is a seasoned leader with a proven track record when it comes to strategic marketing, branding, customer engagement and analytics. I believe Chris is a thought leader who will help move Kum & Go's business performance forward."
In his new role, Jones will report directly to Krause and work out of Kum & Go's West Des Moines, Iowa, headquarters.
Jones holds a bachelor's degree from the University of Chicago. He lives in Urbandale, Iowa, with his wife and three sons.
Kum & Go LC operates more than 420 stores in 11 states. It is the fifth-largest privately held, company-operated convenience store chain in the U.S.