Kum & Go Celebrates 100,000-Plus Loyalty Members

WEST DES MOINES, Iowa — Kum & Go LC’s &Rewards loyalty program has already achieved tremendous success, topping 100,000 members in just weeks.

The convenience store retailer is celebrating the milestone by launching a contest that will give 100 of its loyalty customers a "Reward A Week" for the remainder of 2016.

Now through June 30, customers can scan the &Rewards app or swipe their &Rewards card during 10 trips to Kum & Go to be entered to win.

The &Rewards program is intended to reward customers for purchases made both in-store and at the pump at Kum & Go convenience stores. Participants can choose from many rewards, including free drinks, free food or fuel discounts.

Loyalty members earn two points per gallon on all fuel transactions and five points per dollar spent on most items in-store. After earning 250 points, a reward of the customer’s choice is loaded to their account. Reward items include discounts on fuel, free beverages, and free fresh food items such as pizza and breakfast sandwiches. Just for signing up, loyalty customers receive a free fountain soda.

&Rewards also includes a Pizza Club whereby customers can purchase six regular-price pizzas and earn their seventh pizza free.

West Des Moines, Iowa-based Kum & Go has more than 430 c-stores across 11 states.