Kum & Go to Get in Touch With Customer Experience

WEST DES MOINES, Iowa — Kum & Go LC is ringing in the new year with an agreement with Intouch Insight Inc., whereby the company will provide customer experience measurement services to the convenience store retailer.

The initial term of the agreement runs through 2017 and is expected to involve nearly 15,000 individual site visits to Kum & Go locations during that time.

"As we continue to work to deliver more than customers expect, Kum & Go is anticipating the valuable insights Intouch will provide to our organization in 2017," said Mark Hasting, chief operating officer, Kum & Go. "With their proven track record and years of experience, we’re looking forward to a rewarding relationship this year."

Founded in 1992, Intouch Insight is a market research company specializing in mobile data capture. Its product suite includes mystery shopping, operational site audits and regulatory compliance audits, voice of the customer programs, forms automation software, and event marketing automation.

West Des Moines-based Kum & Go is a family-owned c-store chain that operates more than 400 c-stores in 11 states.