Kum & Go Surveying Consumers on Their Ideal Store

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Kum & Go Surveying Consumers on Their Ideal Store


WEST DES MOINES, Iowa -- Kum & Go is holding a consumer survey to find out what makes the ideal convenience store. Customers who participate will be entered into a drawing for the chance to win a $500 Kum & Go gift card.

The survey covers typical customer habits such as frequency of visits to c-stores -- both Kum & Go and other chains -- and focuses on what customers consider to be the most important factors when it comes to clean bathrooms, food and fountain areas, fuel pumps and the storefronts.

Customers are also asked to consider what affects their average fueling time; how item price labels affect their decision to make a purchase; and what is the most important factor in proper customer service, such as an employee who listens and quickly solves problems vs. one who informs customers about specials and promotions.

According to the company, the purpose of the survey is "to ensure each customer has a great experience."

Once customers complete the survey, they are invited to submit their information to be entered into the drawing. Surveys must be completed before this Friday to be eligible for the drawing. The full Kum & Go survey is available at kwiksurveys.com?s=NOLKFK_b413f018.

Recently, Kum & Go has been making foodservice changes in its stores. As CSNews Online previously reported, the chain is offering new fresh food options at a select number of stores, with all the items being made fresh at the locations. The new items include made-to-order pizzas, burgers, burritos, hot sandwiches, cold deli sandwiches, pastries and breakfast sandwiches. As of late March, the new fresh menu was available at eight stores in Iowa.

Also in its stores, the c-store chain has been placing an emphasis on energy efficiency. Five recently built Kum & Go stores feature the latest in energy efficiency and company executives expect the stores to use 20 percent less energy. The stores were built to LEED-certification standards and use the most efficient heating, ventilation, air conditioning and refrigeration in the marketplace. The stores are located in Urbandale and Clive, Iowa; Springdale and Bentonville, Ark; and Mount Vernon, Mo.