Lane Limited Forms Strategic Partnership With Marketing Firm

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Lane Limited Forms Strategic Partnership With Marketing Firm

05/14/2012

TUCKER, Ga.-- Lane Limited has entered into a strategic partnership with Advantage Sales and Marketing (ASM) as part of its effort to strengthen customer relationships, enhance distribution and provide unparalleled customer service.

"I am extremely excited about our new alliance with Advantage Sales and Marketing. Their expertise in building and launching brands provides Scandinavian Tobacco Group Lane the opportunity to expand our reach and execute more effectively with our valued customers," said Kelly Michols, managing director for Lane Limited. "With the addition of the ASM Team, our sales force is now capable of managing the expansion that's planned through the remainder of 2012 and beyond."

Lane Limited manufactures and sells a variety of pipe tobacco and little cigars for the U.S. market. Its portfolio includes Captain Black Pipe Tobacco, Winchester and Captain Black Little Cigars and Bugler Roll Your Own products. It was acquired by Scandinavian Tobacco Group in March 2011.

ASM is a sales and marketing agency for consumer packaged goods in the United States. It offers customized sales and marketing solutions that include headquarter sales, retail merchandising and marketing services, specialized client and customer events, publication and assisted-selling services. The company services grocery, club, convenience, natural/specialty and other channels.