Lil' Drug Store Partners With Ricola

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Lil' Drug Store Partners With Ricola

09/09/2009
CEDAR RAPIDS, Iowa -- Through a partnership between supplier Lil’ Drug Store Products and health and beauty care (HBC) manufacturer Ricola USA, Lil’ Drug Store will be the exclusive distributor of Ricola cough and throat drop sticks to convenience stores across the U.S.

"We are excited to offer Ricola to our customers," Paul Rossberger, vice president of sales for Lil’ Drug Store, said in a statement. "Ricola is a great-tasting, natural product that today’s consumers are looking for in all outlets, including convenience."

Beginning Oct. 1, Lil’ Drug Store will offer four flavors of the “on the go” sized sticks: Natural Herb, Cherry Honey, Lemon Mint and Honey Herb, according to the company.

Bill Higgins, president, Ricola USA, added: "We are excited to make our products available to consumers through the convenience channel. Lil’ Drug Store is the perfect partner to help us do that."