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Inside the Consumer Mind

A Loyal Bunch


Convenience store shoppers are not fair-weather friends to the industry. They are especially loyal to their favorite convenience store location, with nearly nine out of 10 shoppers saying they typically go to the same c-store location every time. The 2022 Convenience Store News Realities of the Aisle Study, which surveyed 1,500-plus consumers who shop a c-store at least once a month, uncovered the following insights around store selection: 

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