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Mac's C-stores, DemandTec Renew Agreement

SAN MATEO, Calif. -- Alimentation Couche-Tard's Mac's Convenience stores division recent renewed its agreement with DemandTec Inc., a provider of on-demand optimization solutions, for its Everyday Price Management solution, according to the technology firm.

Mac's Convenience Stores operates more than 800 stores throughout 12 states in the Midwest and Northeast. DemandTec's Everyday Price Management is a service in DemandTec's Lifecycle Price Optimization solution, which enables retailers to improve execution and compliance of their pricing strategy and boost efficiency by automating retailers' pricing tasks, the company stated.

"Mac's Convenience Stores' use of DemandTec solutions demonstrates the impact that advanced pricing solutions can have in the convenience store industry. We are committed to meeting the specific requirements of this channel and are excited by the ongoing innovation that nextGEN can bring to this industry," Dan Fishback, president and CEO of DemandTec, said in a statement.

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