Mac's Goes Urban
CALGARY, Alberta -- Alimentation Couche-Tard Inc. signed an exclusive merchandising agreement with Urban Wafer Co. to launch a new single-serve version of a low-fat chocolate wafer snack food.
Under terms of the engagement, Mac?s will retail the 20-gram Urban Wafers in their 260 Mac?s and Winks stores in western Canada.
"Mac?s is proud to offer the Urban Wafer," said Nancy Brown, foodservice development director, Western Division for Mac?s Convenience Stores. "We see it as a natural compliment to our Seattle?s Best Coffee. Mac?s is always searching for innovative products and is excited about partnering on this unique local item."