Made-to-Order Pizza Emerging as Next Hot Restaurant Concept

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Made-to-Order Pizza Emerging as Next Hot Restaurant Concept


CHICAGO -- Made-to-order pizza will likely be the next hot trend in the restaurant industry, according to research from Technomic Inc.'s Concepts 2020 study.

If the findings are accurate, made-to-order pizza will join past popular items from the fast-casual segment, such as “better burgers” made with premium patties, buns, condiments and sides.

"Made-to-order pizza can be the next big growth niche because its fresh, gourmet positioning provides a strong platform for popular health and wellness concepts," said Technomic's Executive Vice President Darren Tristano. "The 'better' trend seen in 'better burgers' will also drive 'better sandwich' and 'better pizza' concepts. Not only are made-to-order pizza concepts delivering better quality and fresher ingredients, consumers are able to create their own pizzas that are ready within minutes, a proven recipe for success within the fast-casual space."

This research is the first in a new series of concept cluster reports by Technomic. Each publication identifies and reports on emerging restaurant concepts and analyzes their long-term consumer appeal; explores the evolution of the consumer restaurant experience; identifies operator best practices; taps the pulse of today's restaurant patron; and makes recommendations on what to expect over the next five to seven years.

Powered by Technomic's Concepts 2020 study, the "Fast Casual Pizza Cluster Report" examines the overall foodservice landscape and identifies areas with growth potential. It includes:

  • Cluster identification and definition;  
  • Insights on consumer drivers enabling growth;  
  • Comprehensive pizza concept evaluation;
  • Related menu trends; and
  • Concepts in action.

More information on the Concepts 2020 study is available here on the Technomic website.