MAPCO to Be at Forefront of Mobile Offer Innovation

BRENTWOOD, Tenn. — MAPCO has selected Koupon Media, a mobile offer platform and retail network, to deliver mobile offers that drive consumer loyalty, increase in-store sales and eliminate coupon fraud.

The convenience store chain picked Koupon for its ability to provide a personalized solution that can engage customers in real-time and reward them for their loyalty.

The Koupon platform allows MAPCO to create and distribute unique mobile offers through any of its properties, including the MY MAPCO mobile application and loyalty program. MAPCO will be able to send personalized mobile offers based on loyalty participation and shopper intent.

"We're thrilled to be working with the leading mobile offer platform and leverage some of their newest product innovations," said Ruth Picha, director of marketing for MAPCO. "This partnership will allow us to draw deeper insights for future offer campaigns and eliminate the time and hassle associated with other costly offer technology solutions. That means improved efficiency for our store owners and more cost-savings for our customers."

Additionally, all mobile offers can be distributed with unique barcodes that are immediately deactivated once they are scanned at the point of sale.

"We are particularly excited to bring MAPCO on board as they are taking full advantage of all our platform has to offer. MAPCO will be at the forefront of mobile offer innovation, utilizing some of our most advanced technology including loyalty integrations and unique barcode capabilities," said Bill Ogle, CEO of Koupon Media. "Our team is committed to helping MAPCO achieve its goals of increasing customer loyalty and in-store sales by delivering highly targeted mobile coupons that are easily and securely redeemable at any of their 370 locations."

MAPCO has 340-plus corporate stores operating primarily in Tennessee, Alabama and Georgia, with additional presence in Arkansas, Virginia, Kentucky and Mississippi. It operates company stores under the banners MAPCO Express, MAPCO Mart, East Coast, Fast Food and Fuel, Favorite Markets, Delta Express and Discount Food Mart.