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MAPCO Turns to Technology Upgrades to Modernize Customer Experience

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MAPCO will start conversion on the first 40 sites to the Passport POS System in May.

FRANKLIN, Tenn. — MAPCO has tapped Gilbarco Veeder-Root to modernize its in-store and forecourt infrastructure.

The convenience store operator has chosen Gilbarco's Passport Point-of-Sale (POS) System, EMV-ready Encore 700S dispensers and Applause Media System to promote sales and loyalty through an enhanced customer experience, while driving efficiency into its operations, the company stated.

"Switching to Gilbarco's Passport POS system offered a number of advantages in terms of meeting our guests’ needs, and it supports our primary goal of creating a great customer experience," said MAPCO Vice President of IT Kevin Brunger. "As we evaluated all the POS options available on the market, Passport stood out with its grocery-store level functionality, intuitive design and dependable operation.

"Our staff grasped its operation quickly, and that helps meet our guests' needs for convenience and speed. It also interfaces seamlessly with a variety of cutting-edge technologies while increasing our selling opportunities from forecourt to checkout. In addition to all these benefits, Passport will also allow us to quickly enable EMV, both inside the store and on our forecourt," he added.

In addition to implementing the Passport POS System, MAPCO will also optimize its forecourt by upgrading to Encore 700S fuel dispensers. To increase operational efficiency, both the Passport POS System and Encore dispensers will be accessible for remote management with Gilbarco’s cloud-based Insite360 Passport and Insite360 Encore, respectively.

Insite360 Passport allows MAPCO to monitor, configure and control the Passport POS System from any location, at any time, and is compatible with all standard computers, tablets and phones. Similarly, Insite360 Encore provides 24/7 visibility and connectivity to a site's dispenser performance, as well as to tools that can troubleshoot and resolve dispenser issues remotely.

"As one of the industry's leading retailers, MAPCO has ambitious and innovative plans to grow its business. We're excited to deepen our partnership with MAPCO and facilitate its growth by helping it effectively leverage Gilbarco's Passport POS and Insite360 across its entire network," said Eric Bagden, director of retail solutions, Gilbarco.

Conversion to the Passport POS System for the first 40 sites is slated to start in May. Remaining sites will be converted during the summer with the full conversion expected in November.

MAPCO has 348 corporate stores operating primarily in Tennessee, Alabama and Georgia, with additional presence in Arkansas, Virginia, Kentucky and Mississippi. It operates company stores under the banners MAPCO Express, MAPCO Mart, East Coast, Fast Food and Fuel, Favorite Markets, Delta Express and Discount Food Mart.