Mars and Six Flags Celebrate National Ice Cream Day

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Mars and Six Flags Celebrate National Ice Cream Day


HACKETTSTOWN, N.J. -- Mars Chocolate North America and Six Flags Entertainment Corp. have formed an exclusive partnership to help consumers beat the heat on National Ice Cream Day. People who visit Six Flags theme parks across the United States on Sunday, July 15 can enjoy special offers, giveaways and Mars ice cream products.

National Ice Cream Day Events include:

  • Rise and Scream Event -- The first 200 guests to arrive early at one of the 11 participating Six Flags parks on National Ice Cream Day will have the chance to receive a Mars ice cream Rise and Scream wristband, which provides special VIP access to select rides before the parks open.
  • Mars Ice Cream Social Hour -- From 4 to 5 p.m., guests can purchase a Mars ice cream product from any official Six Flags Ice Cream Day location within the park and receive a free Midway Game Voucher.
  • "Adults Only" Dove Ice Cream Truck -- Consumers in the Boston area on National Ice Cream Day can visit the special edition "Adults Only" Dove ice cream truck, which will stop at Six Flags New England in Springfield, Mass., at 5:30 p.m. Adults 18 years or older can enjoy free Dove ice cream bars and free stress-busting activities, such as massages by licensed massage therapists, manicures and music. The Dove ice cream truck will be traveling through the United States this month; its full schedule is available at

For more information on the National Ice Cream Day festivities, visit and