Mars to Cap Chocolate Product Portions at 250 Calories
MCLEAN, Va. -- Chocoholics may want to stock up now, as Mars Inc. plans to stop shipping chocolate products containing more than 250 calories per portion by the end of next year, Reuters reported. This will affect items such as the king-size Snickers bar, which has more than 500 calories.
The calorie limit is part of the company's "broad-based commitment to health and nutrition," said spokeswoman Marlene Machut.
Previously, Mars announced its commitment to reducing sodium levels in all its products by 25 percent by 2015.
This isn't the first time Mars has announced an initiative based on social responsibility -- in 2007, the company promised not to buy advertising if more than one quarter of the audience was expected to be under 12 years old.