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Maverik, GSP Marketing Design Customized Candy Bin

NORTH SALT LAKE CITY, Utah -- Maverik Inc. partnered with GSP Marketing Technologies and its candy vendors to clean up candy merchandising in its stores with the development of a customized candy display.

GSP said its design team collaborated with Maverik's category manager and marketing department to develop large rolling bins with Maverik's adventure-themed graphics. The bins' adjustable shelving enables store personnel to stock varying amounts of product.

"We wanted to address many things with this new display. Reducing overall clutter in the store, while improving the coordinated look was paramount," said Rich McKay, Maverik’s category manager. "The new display from GSP met our goals, our budget and brought a great new look into our stores."

The primary challenge was finding an alternative solution to the standard cardboard shippers from distributors. The new bin had to carry retailer-specific branding and fit into the schematics of the existing theme of "Adventure’s First Stop." Because the unit was to take up retail floor space, it needed to have display space, messaging, ease of movement for cleaning and changing store set-ups, and storage for back stock. Adjustable shelves were also required to be able to accommodate ongoing packaging changes. Most of all, the units needed to be sturdy and able to weather a retail environment, GSP noted.

GSP designed a bulk display bin addressing all these issues. With changeable inserts, Maverik’s new candy bin can now change with promotions, seasons or annual refreshes. Sturdy, four-caster posts allow the unit to be moved easily for store cleanings and includes dual-locking (left and right) for solid positioning. A six-position adjustable shelf and more than 10 square feet of storage makes a multi-functional retail fixture, and reduces overall backroom storage requirements, according to GSP.

Maverik operates more than 194 convenience stores in the Rocky Mountain region.

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