Maverik Names 'Joe Schmo to Lambo' Winner
PROVO, Utah -- The waiting may be the hardest part, but it's also the best part for David Dopp of Santaquin, Utah, who drove away with a lime green Lamborghini Murcielago Roadster LP640, valued at about $348,000, on Saturday. Maverik Inc.'s 18-month "Joe Schmo to Lambo" contest concluded when a winner was announced during halftime at the Brigham Young University vs. Idaho Vandals football game.
Dopp was randomly chosen among 10 finalists and will also receive driving lessons from Miller Motorsports Park (MMP). He celebrated by posting a photo of himself next to a sign featuring the Joe Schmo to Lambo logo and the words: "Winner! Congratulations: You Have Won the Lambo!" on his Facebook page.
All of the other finalists also received prizes.
The contest not only yielded a top sports car for Dopp. Maverik joined forces with charity Teamgive to raise money and promote awareness for the treatment and cure of rare neurological diseases throughout the contest.
To be eligible to win the Lamborghini, customers were required to be part of the company's Adventure Club Card program; go online to Maverik's website and set up a user account; and press the opt-in button on the user account page.
All finalists gathered at the football game that took place at LaVell Edwards Stadium in Provo. BYU went on to win the game 42-7. "Our message is always that Maverik is more extreme than anyone else," Scott Shakespeare, Maverik's marketing director, told Convenience Store News last year after the contest launched. "When we do things, we do them big and there's nothing more exciting or extreme than a half million dollar exotic sports car."
Maverik operates more than 230 convenience stores in nine western states.