McLane Kitchen Approaches Foodservice From Consumer POV
TEMPLE, Texas — McLane Grocery Distribution, a unit of McLane Co. Inc., introduced McLane Kitchen, a comprehensive, customizable solution intended to generate optimum sales and profits in the foodservice business.
According to the Temple-based company, McLane Kitchen is available to McLane's convenience store customers and is different from other foodservice offerings as it focuses on the consumers' point of view in terms of foods preferred by daypart. By comparison, many competitors take an item/equipment approach, McLane noted.
In addition, McLane Kitchen is intended to provide useful category insights on consumption trends and top-selling programs, as well as being customized to fit each retailer's foodservice objectives.
"With over 175 foodservice supplier relationships, which include industry-leading food, beverage and equipment suppliers, McLane is in a position to offer a variety of high-quality, adaptable and cost-effective programs to our customers — regardless of their size," said Grant Demers, director of merchandising for McLane Grocery Distribution.
Holly Veale, McLane's merchandising manager, added that McLane Kitchen's communication efforts include a restaurant-style menu that "displays offerings and programs as meal opportunities — breakfast, lunch, appetizers, snacks, desserts and around-the-clock favorites. In addition, we’ve developed an entertaining and educational video series, ‘McLane Kitchen, on a Mission.’”
McLane Co. Inc. is $46-billion supply chain services provider, providing grocery and foodservice supply chain solutions for convenience stores, mass merchants, drugstores and chain restaurants throughout the United States. It is a wholly owned unit of Berkshire Hathaway Inc.
More information about McLane Kitchen can be found here.