MFA Oil Taps Skyline to Improve Pricing Efficiency

COLUMBIA, Mo. — MFA Oil Co. has tapped Skyline Products, a manufacturer of electronic fuel price signs, to provide LED price signs for a new Petro-Card 24 cardlock fuel station.

Skyline Products will manufacture two LED price signs for MFA Oil’s new Petro-Card 24 in Hamilton, Mo. The signs will allow for seamless integration to MFA Oil’s Fiscal POS system, enabling fuel prices to be pushed directly to the price sign.

“Skyline was our top choice for this project due to their quality, legibility, and robust, native integration with Fiscal Systems,” said Kenny Steeves, MFA Oil vice president of bulk and propane plant operations. “Many of our existing sites have manual price signs that lack visual appeal and require too much staff time to update. The ability to push prices through POS will be a significant time-saver over the long term.”

MFA Oil built their newest Petro-Card 24 next to a major four-lane highway. This was done with the goal of attracting both passenger vehicles and traditional fleet card accounts to the cardlock fuel station. Over the next several years, MFA Oil plans to replace the existing manual price signs with LED price signs at many of its other cardlock stations.

“We’ve seen many cardlock locations replace manual price signs with Skyline’s electronic price signs,” said Chip Stadjuhar, president and CEO of Skyline Products. “The benefit is two-fold: it allows the retailer to change fuel prices faster and more accurately while also letting passenger vehicles know that they are invited to purchase from these locations. The increase in volumes and gross profit can be substantial.”

In addition to Fiscal Systems, Skyline Products also integrates with a number of other POS systems, including Allied Electronics, Comdata, Excentus, Gilbarco Veeder-Root, Retalix, NCR Radiant and Verifone.

Founded in 1970, Colorado Springs-based Skyline Products helps convenience stores and fuel retailers differentiate themselves and increase automotive traffic through electronic LED and scroll price signs.

Columbia-based MFA Oil is a farmer-owned energy supply cooperative with more than 40,000 members. MFA Oil is the eighth largest propane retailer in the United States. The company supplies fuels, lubricants and propane to customers in Missouri, Arkansas, Colorado, Georgia, Indiana, Iowa, Kansas, Kentucky, Nebraska, Oklahoma, Tennessee, Utah and Wyoming.