Miller Automates Retailers, Distributors

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Miller Automates Retailers, Distributors

MILWAUKEE -- Miller Brewing Co. has signed GXS, a company specializing in business to business e-commerce solutions, to create a network of independent distributors that can use e-commerce to bring its products to retailers.

Many of Miller's independent distributors do not have the required electronic systems. In an effort to help them, Miller has employed GXS to simplify the order-to-cash process between the distributors and retailers electronically.

"We value our distributor partners as the face of this company with retailers and acknowledge the value of their ability to do business electronically," said Dave Baumann, vice president of information systems for Miller Brewing Co.

Using GXS, retailers will be able to automate purchasing, receiving and payment processes. Similarly, Miller's distributors will have automated order fulfillment, shipping, invoicing and accounting processes.