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Miller Brewing Unveils Redesigned Retailer Web Site

MILWAUKEE -- In order to provide retailers with relevant resources, Miller Brewing Co. has overhauled its Miller Advantage Web site ( The redesigned site builds on survey results of retailers who rated Miller Advantage as their No. 1 online resource over other leading beer and non-beer beverage suppliers.

"At Miller, we know our retail customers have a choice about the brands they carry and promote and we are working hard to make our brands the best choice for them. As the alternative to the dominant industry leader, we're providing innovation and programs that maximize beer category profitability and enhance overall store traffic for retailers," said Regenia Stein, Miller Brewing Co.'s vice president of strategic accounts. "Miller Advantage has always been well regarded as an excellent source of information. Now, based on user feedback, we've added even more."

In addition to a new design, the site has been improved with enhanced category information, including the 2004 "Beer is Volume with Profit," which now includes regional sales data, consumer insights and expanded updates on Miller promotions and products. Facts about beer quality, helpful guidelines and Miller's responsibility initiatives are also available on the site. now delivers news and information faster -- allowing for late-breaking updates.

"As Miller Brewing CEO Norman Adami discussed at a recent industry event, we must work hard to make the beer category work for the retailer. The enhanced Miller Advantage site works toward that important goal," said Stein. "Miller Brewing is proud to be so highly regarded by retailers and continually strives to provide them the tools they need and the service they deserve."

In other company news, the brewer was recognized as "Large Brewing Company of the Year" at the Association of Brewers' Great American Beer Festival held in Denver from Sept. 30 to Oct. 2. Additionally, Miller's Dr. David S. Ryder won the honor of "Large Brewing Company Brewmaster" of the Year.

Miller and its subsidiaries together walked away with a total of six individual medals -- one gold, three silver and two bronze -- in the 23rd annual competition that featured more than 400 brewers and more than 2,000 beer brands.
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