Miller Lite Gets a Makeover

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Miller Lite Gets a Makeover

04/08/2008
MILWAUKEE -- Miller Brewing Co. designed a new packaging for its award-winning and top-selling brand, Miller Lite, which will grace the brand's bottles, cans, packaging, point-of-sale and signage materials beginning this month, the company stated.

The change is the first in five years for the brand.

"More than 30 years ago, Miller Brewing Co. successfully introduced a revolutionary new product named Miller Lite that delivered the ultimate combination of taste and refreshment," Antonio Maldonado, Miller Lite vice president of marketing, said in a statement. "We believe this new iconic visual treatment will resonate with legal-drinking-age consumers and further establish Miller Lite as the ultimate light beer."

The new look was designed by Chicago-based Bagby and Co. Inc.