Miller Management and Consulting to Represent Opiniator

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Miller Management and Consulting to Represent Opiniator


SANFORD, Fla. -- Miller Management and Consulting Services Inc. (MMCS), a consultancy based here, signed an agreement to represent Oberon3, developer of the product OPINIATOR!, which is a "moment of truth" feedback and performance management system that uses mobile phone surveys.

President Larry Miller said MMCS will provide sales and customer service support for Opiniator for the convenience channel of trade, while supporting the product's sales growth. Opiniator utilizes mobile phone capabilities, allowing retailers to have instant access to communicate with their customers. The system provides analytics, diagnostics and improvement tools, along with the immediate feedback needed to keep pace in today’s rapidly changing retail landscape.

"Since I began my consulting business more than 17 years ago, I have utilized my varied background, experience and knowledge to assist clients throughout the U.S. and around the world in finding unique opportunities for brand development and profitability," Miller said. "I am very excited about this technology product, as I see immediate benefits for c-store retailers and for supply channel partners who are looking to improve service and enhance partnerships with the retailers they serve."

Miller is an experienced retailer with extensive expertise on the supplier side as well. He has provided valuable insight for clients by recognizing and pointing out opportunities that are available in the convenience and foodservice channels.

"We are excited to be able to have Larry and his broad knowledge of retail in general, as well as his deep insight of the convenience retailing market as part of our team," said Matt Selbie, CEO and founder of Oberon3.

Miller Management & Consulting Services is a privately owned consultancy offering clients a broad menu of services, including new product launch planning, proprietary foodservice concept development, operations and marketing planning and implementation, merchandising, co-branding, custom training development, new store planning, management succession planning, and ergonomic store design. Its client list includes Ruiz Foods Inc., McDonald's Corp., Plaid Pantries Inc., Duke Manufacturing Co., Mobil Oil -- Asia Pacific, CDI Group Inc., SPS Payment Systems, Maui Minit Stop, Crown Petroleum, Stat Oil Ireland, Caltex Thailand, The Radiant Group LLC and National Retail Properties.