Milwaukee's Best Light Promotes "Best Me"

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Milwaukee's Best Light Promotes "Best Me"

11/30/2005
MILWAUKEE--From Jan.1 to Feb. 28, 2006, Milwaukee's Best Light offers consumers the chance to be a part of the action at the 2006 World Series of Poker through the "Best Me" promotion.

Consumers will be directed to www.milbestlight.com to play in an online Texas Hold ‘em tournament challenge and compete for a seat at the World Series of Poker.

Six grand prize winners will receive seats at the 2006 World Series of Poker and spending cash for airfare, food and lodging. Lower level prizes include Milwaukee’s Best Light poker cases with chips and cards (where legal). Promotional materials also include poker-related display enhancers and POS.

New eye-catching packaging features specially marked “Best Me” 24-packs, 30-packs and 24-oz. cans with Texas Hold ‘em directional copy and promotion rules.