Murphy Oil Names Pointsmith Partner Supplier of the Year

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Murphy Oil Names Pointsmith Partner Supplier of the Year


HOUSTON -- Murphy Oil USA recognized point-of-purchase management company Pointsmith as a Supplier Partner of the Year. This marks the third straight year that Pointsmith has received this honor, according to the supplier.

"We are delighted to receive this award for the third time," said Mark Smith, Pointsmith's account executive for the Murphy Oil USA account. "We are committed to supporting Murphy's long-term marketing objectives through the development of creative, high-impact, at-store marketing programs that promote growth throughout Murphy's retail store network."

Murphy Oil's supplier roster consists of approximately 100 companies, only five of which are selected annually as Supplier Partners of the Year. The retailer selected Pointsmith based on a company-wide survey that showed Pointsmith's excellence in work performance, customer service, support of corporate growth goals and depth of understanding of the convenience fuel industry, according to the announcement.

Pointsmith received the award on Jan. 23 at Murphy Oil’s annual National Managers meeting in Orlando, Fla.

Pointsmith manages creative design, planogram development, point-of-purchase production, fulfillment and field-level customer support for Murphy's 1,128 locations, the company said. Additionally, its proprietary database technology manages store profiles and promotional rules, ensuring each location receives its own custom sign kit per promotion.