Nestle Waters Extends Mobile Marketing Efforts to Kangaroo Express

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Nestle Waters Extends Mobile Marketing Efforts to Kangaroo Express

05/18/2012

KIRKLAND, Wash. -- Nestle Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry Inc.'s Kangaroo Express.

Nestle Waters is launching the campaign to build brand awareness and drive sales of its Arrowhead, Deer Park, Ice Mountain, Ozarka and Zephyrhills regional brands.

For its latest mobile initiative, long-time Hipcricket client Nestle Waters is using Hipcricket's AD LIFE platform to power mobile calls-to-action for the Kangaroo Express Summer Getaway Sweepstakes. The contest is advertised on Nestle Waters' point-of-sale materials, pump toppers and cooler clings at Kangaroo Express locations. Customers can text "WATER1" or "WATER2" to the shared shortcode 24474, or scan a quick response (QR) code to enter the sweepstakes. One grand prize winner will receive a travel package worth $6,000. Ten additional first prize winners will be awarded one $500 Kangaroo Express/The Pantry gift card. The campaign runs through June 30.

"To reach on-the-go consumers, it is imperative that we engage with them wirelessly through unique promotions that are relevant and entertaining," said Craig Stankevich, retail marketing manager at Nestle Waters North America. "We have worked with Hipcricket on a number of mobile marketing campaigns over the years and trust that its expertise and market-leading technology platform will deliver solid campaign results."