ROANOKE RAPIDS, N.C. – New Dixie Oil Corp. expanded its use of Wayne Ovation fuel dispensers equipped with the inOvationTV media platform by adding them to its sites in Rocky Mount, N.C. The operator of New Dixie Mart convenience stores previously installed inOvationTV at its Franklin, Va., locations.
"The overall lack of differentiation in the marketplace makes the distinction of our sites on the basis of staff and state-of-the-art facilities more important than ever," stated New Dixie Oil President Scott Aman. "We are engaged in a full-scale modernization effort, and new Ovation dispensers equipped with the inOvationTV media program are an important part of that effort."
The Roanoke Rapids, N.C.-based company operates 27 New Dixie Mart convenience stores and gas stations in 11 cities throughout North Carolina and Virginia.
"My father taught me that everything stems from the customer's experience at the pump," noted Aman, son of company founder Wallace Aman. "If your forecourt is tired, then logically, your whole operation looks tired. We're excited about the response our new dispensers and the inOvationTV media program will generate with our customers."
New Dixie Oil will promote its Subway franchise and other in-store offerings at the dispenser as part of inOvationTV's site-specific promotions.
"We don't want our customers to just use their card at the pump and leave," stated Aman. "We want our customers to take full advantage of everything we have to offer, and view us as a more destination-focused, unique group of stations."
The inOvationTV platform is now available for gas retailers nationwide, according to Wayne, a GE Business, and Gas Station TV, which jointly offer the program.