NJOY Hits C-store Shelves

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NJOY Hits C-store Shelves

02/02/2009
CHARLOTTE, N.C. -- NJOY, a smoking alternative that gives smokers all the pleasures they seek without the health, social and financial problems, is now available in retail outlets across the United States, including Pilot Travel Centers, The Pantry and The Kangaroo convenience stores, Travel Centers of America, Petro travel and convenience stores, BJ’s Wholesale Club, and Bashas, as well as major online environments such as target.com and costco.com and a variety of specialty stores.

NJOY is the latest effort of TSC Group, and replicates traditional smoking, but doesn’t contain tar, additives or carcinogens found in tobacco-based products; produces no second- or third-hand smoke; leaves no lingering odor; can be freely used in places where traditional smoking is often banned, such as restaurants and offices; and over time, is less costly than traditional smoking when used comparably, the company reported.

In a survey of NJOY customers, 92 percent said they liked the product so much they told others about it. NJOY is distributed in 50 countries and has accumulated more than 50,000 customers in less than two years.

The NJOY product line includes three device styles: NPRO which is similar in size and color to a traditional cigarette; NCIG which is a longer, more stylish device akin to those used in Hollywood in the mid-1900s; and NROBO which is a classic disposable cigar model.

Cartridges come in multiple flavors including traditional, menthol, strawberry, vanilla and apple, and a variety of nicotine strengths (no nicotine, ultra light, light and regular).