NJOY Study Finds E-Cigarette Use Leads to Short-Term Smoking Reduction

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NJOY Study Finds E-Cigarette Use Leads to Short-Term Smoking Reduction


SCOTTSDALE, Ariz. -- As the popularity of electronic cigarettes continues to grow, a new pilot study has found that e-cigarette use leads to a decrease in cigarette consumption, at least in the short term.

The study, which was supported by Scottsdale-based NJOY and led by independent researchers Mitchell Nides, Ph.D., and Scott Leischow, Ph.D., has been accepted for publication in the American Journal of Health Behavior and will be published online on Oct. 1.

The open-label study, consisting of 25 smokers aged 18 to 65 who were not interested in quitting, found:

  • Mean daily cigarette smoking decreased from the baseline week to the trial week in 89 percent of subjects, with a statistically significant mean reduction in cigarettes smoked per day of 3 percent.
  • Smoking was reduced by 50 percent or more in 32 percent of subjects.
  • 16 percent of subjects had reduced their consumption of cigarettes to zero by the end of the study period.
  • Subjects had generally favorable perceptions of the NJOY Kings product at the end of the one-week trial period, with more than half reporting "high satisfaction" with a number of the product's features.

"NJOY is actively engaged in expanding the science base on the health effects of electronic cigarettes and their potential to reduce the harms associated with traditional tobacco cigarettes," said Dr. Richard Carmona, former U.S. Surgeon General and chair of NJOY's Scientific Advisory Committee. "These preliminary findings underscore the need for further research on the category and its potential for harm reduction."