No Extra Innings for 7-Eleven's White Sox Sponsorship

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No Extra Innings for 7-Eleven's White Sox Sponsorship

01/21/2010
CHICAGO -- A sponsorship agreement between Major League Baseball's Chicago White Sox and convenience store chain 7-Eleven, which resulted in changing the starting times of home night games to 7:11 p.m., has ended.

White Sox vice president/chief marketing officer, Brooks Boyer, confirmed to ESPNChicago.com that the contract expired at the end of the 2009 season, and that 7-Eleven has chosen not to renew it. The $500,000-per-year deal called for all weeknight games to start at 7:11 p.m.

"Every time the media announces the game's start time it will be a gentle reminder of our sponsorship," Margaret Chabris, a 7-Eleven spokeswoman, told the Associated Press in 2006. An e-mail to Chabris was not immediately returned by the Web site.

Sox home night games now will start at 7:10, a minute earlier than last season, Boyer said in the report.

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