Skip to main content

No Extra Innings for 7-Eleven's White Sox Sponsorship

CHICAGO -- A sponsorship agreement between Major League Baseball's Chicago White Sox and convenience store chain 7-Eleven, which resulted in changing the starting times of home night games to 7:11 p.m., has ended.

White Sox vice president/chief marketing officer, Brooks Boyer, confirmed to that the contract expired at the end of the 2009 season, and that 7-Eleven has chosen not to renew it. The $500,000-per-year deal called for all weeknight games to start at 7:11 p.m.

"Every time the media announces the game's start time it will be a gentle reminder of our sponsorship," Margaret Chabris, a 7-Eleven spokeswoman, told the Associated Press in 2006. An e-mail to Chabris was not immediately returned by the Web site.

Sox home night games now will start at 7:10, a minute earlier than last season, Boyer said in the report.

Related News:

7-Eleven Nets New England Pantry

National Coalition of Associations of 7-Eleven Franchisees Elects New Chairman

7-Eleven, ampm Make Entrepreneur's List Of Top 10 Franchises

This ad will auto-close in 10 seconds