One Nice Promotion

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One Nice Promotion

CANASTOTA, N.Y. -- Nice N Easy Grocery Shoppes Inc., operator of more than 80 convenience stores in upstate New York, ended the busy summer with a bang last week, awarding one lucky grand-prize winner with a brand-new 2003 Honda Element as the finale of its summer promotions.

Mark Zimmerman of Gasport, NY., was the grand-prize winner of the Honda Element SUV with five-speed transmission valued at $18,650. The drawing took place at The Great New York State Fair in Syracuse, N.Y., over the Labor Day weekend. The grand prize marked the culmination of a promotion sponsored by Nice N Easy and Snapple Beverages, which began on July 1.

The promotion was designed to showcase Snapple's new Elements beverages in 12 assorted flavors while also rewarding Nice N Easy's loyal customers with an opportunity to qualify for the 2003 Honda Element throughout the summer.

Zimmerman's name was drawn at random from a total of 328 qualifiers by Dan Sullivan, key account manager for Snapple Beverages. He originally registered for the contest at the Barker, N.Y., Nice N Easy, a franchise location operated by Newfane Fuel Co.

"I shop at Nice N Easy in Barker and Lockport because they're convenient, nice-looking stores. I've always liked Nice N Easy, and now I'm very grateful to win the grand prize. It's still unbelievable," Zimmerman said.

There were a total of 316 qualifiers, four individuals from each Nice N Easy store, as well as 12 additional qualifiers with one selected each day at the fair. Five runner-up prizes of Element Mountain boards valued at $210 each were also awarded.

While Zimmerman got to drive away in a new SUV, John MacDougall, president of Nice N Easy Grocery Shoppes, said promotions like this help the Canastota, N.Y-based chain drive sales.

"We're delighted to award the new 2003 Honda Element to Mark Zimmerman and his family. This was truly an exciting and successful promotion, and we want to thank everyone who participated including Snapple Beverages, our great customers and all of our dedicated Nice N Easy store people," MacDougall said. "Great things happen when Nice N Easy partners with great suppliers like Snapple, and this was a terrific way to end a fantastic summer."

ABOVE: (from left) John MacDougall, president of Nice N Easy Grocery Shoppes, congratulates Mitch Zimmerman and Mark Zimmerman, winners of a 2003 Honda Element while Dan Sullivan, regional manager of Snapple Beverages, and Bob Zimmerman look on.