OPIS Releases New Fuel Market Report

NEW YORK -- The just-released OPIS Retail Year in Review & 2011 Profit Outlook report revealed that Chevron fetched a higher premium for its gas than any other fuel company and Shell achieved the highest market share.

In addition, Wawa topped all comers in market efficiency, which calculates market share divided by outlet share, while Mobil took top honors in market efficiency among the major oil companies.

The new report by OPIS, the Oil Price Information Service, found that among brands meeting a 0.5 percent market share threshold, the Chevron flag achieved the largest premium at the pump. The average Chevron station was able to sell unleaded regular gas 3.09 cents per gal more than competitors. Shell took second place with an average differential of 2.46 cents per gal, followed by the 76 flag (1.39 cents per gal); Texaco (1.34 cents per gal) and Conoco (1.17 cents per gal).

Shell’s market share of 15.42 percent of nationwide gasoline volume was down 0.04 percent from 2009, but still No. 1 in 2010. BP, despite its 2010 oil spill debacle, had the second highest share at 7.96 percent, down from 8.24 percent the previous year.

Mobil scored a 1.32 rating in market efficiency which edged out other multinational oil companies, but trailed the ratings of the top independent chains. Wawa’s efficiency rating of 5.68 was more than four times Mobil’s. Sheetz was next with an efficiency rating of 4.24. On average, Wawa priced its fuel an average of 3.33 cents per gallon less than its competitors while Sheetz was 1.19 cents per gallon below its rivals, according to the OPIS report.

The complete 125 report ranks over 100 brands and details the strongest and most challenging markets in the U.S., along with analysis of volatility, market swings, year-to-year changes, and other key elements. It is available for sale here or by calling (888) 301-2645.

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