CHICAGO — The Path to Purchase Institute named the finalists for the 2016 Design of the Times, which recognizes the most effective in-store activations, retail displays and marketing campaigns of the year.
Finalists represent leading brands such as AT&T, Crayola, EA Sports, Hasbro, Microsoft, Pepsi and Walt Disney. In all, judges selected 130 finalists from nearly 300 entries that cover consumer electronics, convenience, drug, home/hardware, mass merchandise, specialty, sporting goods and supermarket/grocery retail channels.
To view the complete list of finalists, click here.
Final judging to determine bronze, silver, gold, platinum and "Best of the Times" awards will take place on Sept. 20, during the Path to Purchase Expo in Rosemont, Ill. The Path to Purchase Institute will announce winners at a reception and ceremony on Sept. 21.
The Design of the Times Gallery, connected to the trade show floor, will showcase the merchandised displays and mimic a true in-store setting. Attendees will see industry-leading retail activations and judges will closely interact with them before casting final scores.
Design of the Times Awards Reception & Ceremony tickets can be purchased when registering for the Path to Purchase Expo. The Design of the Times ceremony is sponsored by Great Northern Instore, Menasha, SellCheck and United Displaycraft.
The Path to Purchase Expo is the official event of the Path to Purchase Institute. It is the leading conference and trade show for retailers and manufacturers responsible for influencing shopper behavior and decision-making along the path to purchase.
The Path to Purchase Institute, a sister company of Convenience Store News, is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase.