PDI Brings Global Organization Under One Refreshed Brand

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PDI Brings Global Organization Under One Refreshed Brand

09/15/2017
new PDI logo
PDI introduces a refreshed brand including a new logo.

TEMPLE, Texas — PDI unveiled a new corporate brand identity that is reflective of the company's growing global reach, expanded solution portfolio and longstanding commitment to building customer and partner relationships.

Over the past six years, the company has experienced significant growth, including six acquisitions that expanded its global footprint and broadened its solution portfolio to better serve the convenience retail, wholesale petroleum and logistics industries, said Jimmy Frangis, chief executive officer for PDI.

"Our new brand combines our rich heritage, recent growth and vision for the future with our passion to help customers thrive. The result is a fresh, contemporary look that truly speaks to who we are and who we aspire to be," he said.

As part of this transition, PDI rolled out its new website domain, pdisoftware.com, and introduced a new tagline: Enterprise Software Reimagined.

Additionally, PDI's new logo pays homage to the stylistically unique lettering of its predecessor, signifying the company's stability and 34-year reputation in the industries it serves. The accompanying sphere, which features a series of connecting dots and arcs, symbolizes the flexibility of PDI's solutions and the company's commitment to building a thriving, global ecosystem of customers, partners and products, according to the company.

"There's never been a more exciting time to be at PDI,"said Nadine Routhier, chief marketing officer, PDI. "I'm so proud of the results we've achieved by collaborating with our customers and employees. Not only is our new identity visually compelling, but it reinforces our mission to help create an unparalleled, service-centered experience for our customers that supports their business and drives their growth."

Temple-based PDI is a provider of software solutions to the convenience retail and wholesale petroleum industries.