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People on the Move

NATIONAL REPORT– Sharon Porter will join Insight Beverages as director, national sales, effective Feb. 25. Porter previously worked for Royal Buying Group, most recently as executive vice president, business development.

Prior to Royal Buying Group, she worked for DCT Inc., a multi-unit operator of fast food and convenience store outlets. She started her career in the convenience channel as a field consultant with 7-Eleven Inc.

In other people news:

Corner Capital Advisors
Corner Capital Advisors, a national downstream energy advisory firm, hired Donald Mitchell, a nearly 40-year veteran in motor fuels marketing with ExxonMobil Corp., as its senior vice president of business development.

Flowers Foods
Flowers Foods elected Allen L. Shiver president and CEO effective May 22. Shiver has 33 years of service with the company and currently serves as president.

George E. Deese, current chairman of the board and CEO, has been elected executive chairman of the board effective the same date. This announcement is consistent with the company's management succession plan.

Shiver noted that Flowers Foods will remain focused on strengthening its No. 2. position in the U.S. fresh baked foods market.

Follett Corp.
Follett Corp. appointed Raoul Cervantes to the position of regional sales manager, foodservice northeast. In this role, Cervantes will be responsible for implementing foodservice sales programs and plans and managing foodservice sales representatives and distribution channels in the northeastern United States.

Cervantes has more than 23 years of experience in the foodservice equipment industry, 16 of which have been in sales and marketing. Cervantes was most recently employed by Star Manufacturing, where he served as director of sales.

Kraft Foods Group Inc.
Kraft Foods Group Inc. appointed Deanie Elsner to the newly created role of chief marketing officer (CMO), reporting directly to company CEO Tony Vernon. As the company’s first CMO, Elsner will be responsible for building on the strength of Kraft’s brands through the development of world-class marketing and innovation that drives consumer engagement and contributes to the company’s volume and revenue growth.

Elsner most recently served as president of Kraft’s Beverages business, where she was responsible for the manufacturing, marketing and sales of Maxwell House coffee, Kool-Aid, Capri Sun, Country Time, Crystal Light, Gevalia and Tassimo.

LOGIC Technology
Electronic cigarette manufacturer LOGIC Technology added Chris Colón to its key executive team. In his role as national director of key accounts, he will establish and manage new accounts and oversee existing ones with retailers nationwide.

Colón begin his retail career as a part-time sales associate for The Pantry Inc., where within just a few years, he was running his first district. Most recently, Colón held the position as category manager at The Pantry, where he was with tasked with distribution and sales of cigarettes, electronic cigarettes, other tobacco products and grocery categories.

MFA Oil Co.
MFA Oil Co. named Robert Condron as chief financial officer. Condron will be responsible for the information technology (IT) , finance and corporate services departments. He will also evaluate strategic and financial planning as the company seeks growth in new regions of the country.

Condron brings 34 years of energy sales, marketing and cooperative experience to MFA Oil. Most recently, Condron served as director of petroleum supply and marketing for Coffeyville Resources Refining and Marketing LLC.

The Petroleum Convenience Alliance for Technology Standards (PCATS) announced that Carl Bayer joined the organization as program manager, immediately overseeing the organization’s IT migration and implementation of PCATS direct store delivery and inventory price synchronization standards.

Bayer comes to PCATS after 20 years of service with NACS – the Association for Convenience & Fuel Retailing -- and more recently as director of industry data acquisition and analysis in the NACS Research department. In his latest role at NACS, he managed its Technical Survey and worked on State of the Industry research efforts.

PCATS is the convenience and fuel retail industry’s technical standards organization, dedicated to creating open, industry-focused technical standards and advocacy; maximizing returns on IT investments and reducing costs of compliance.

VeriFone Systems Inc.
VeriFone Systems Inc. appointed Marc E. Rothman, former chief financial officer of Motorola Mobility Inc., to the role of executive vice president and chief financial officer, and Jay Parsons to senior vice president, digital media and taxi operations.

Additionally, VeriFone announced the retirements of chief financial officer Robert Dykes, and Vice Chairman Elmore (Bud) Waller, 63. Following a transition of responsibilities, both executives will retire on Feb. 28.

Rothman joined Motorola Inc. through the acquisition of General Instrument in 2000, and eventually rose to become worldwide controller. He oversaw all financial activities of Motorola Mobility and led the company’s spin-off transaction from its former parent and eventual sale.

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