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GOODYEAR, Ariz.--Poore Brothers Inc., a manufacturer and marketer of snack food brands, announced the appointment of Terry McDaniel to chief operating officer.

"We are extremely fortunate to have Terry join the company as COO,” said Eric Kufel, CEO of Poore Brothers. “His industry expertise and contacts will add great value to our direct store delivery potato chip brands and distribution operations as well as our direct delivery products. His track record of success and leadership ability will serve the company well as we focus on capitalizing on the many opportunities in front of us,"

McDaniel was formerly president and CEO of Wise Foods Inc., an approximately $400 million snack food manufacturer and distributor; vice president of sales and marketing for Wise Foods Inc.; and vice president of sales for Haagen-Dazs Company Inc., where he led all direct store delivery operations and trade marketing. Prior to these positions, he worked for Nestle Corporation, Tropicana Products Inc. and Unilever.

McDaniel will be primarily responsible for leading all day-to-day operations of the company, with a particular emphasis on profitable revenue growth. He will also be a key contributor to the creation and execution of innovative new ventures designed to help the company achieve its vision of building a family of Intensely Different consumer brands.