PepsiAmericas to Distribute Muscle Milk

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PepsiAmericas to Distribute Muscle Milk

12/03/2008
MINNEAPOLIS -- PepsiAmericas Inc. (PAS), the world's second-largest manufacturer, seller and distributor of PepsiCo beverages, has signed an agreement with CytoSport Inc. to distribute Muscle Milk protein-enhanced functional beverages in the United States.

PAS will have a license to distribute the ready-to-drink line of Muscle Milk and Muscle Milk Light in its U.S territories. The agreement is effective immediately and PAS will begin distribution in February. Financial terms of the transaction were not disclosed.

"Muscle Milk further strengthens our product portfolio, providing PAS with a strong entry into this fast-growing functional beverage segment," Michael Durkin, executive vice president of U.S. sales and marketing for PAS, said in a statement. "Adding it to our product offering is a win for our customers and their consumers."

Muscle Milk is a complete protein beverage that promotes lean muscle growth, fast recovery from exercise and healthy, sustained energy, the company said.

PAS serves a significant portion of a 19-state region in the U.S., in addition to Central and Eastern Europe, including Ukraine, Poland, Romania, Hungary, the Czech Republic and Slovakia; and the Caribbean.