Pester Marketing Changes Hands Once Again

SAN ANTONIO — Alta Convenience Stores parent Western Alta Holdings LP Co. acquired the retail division and operating company of Pester Marketing Co. from World Fuel Services Corp. Terms of the transaction were not disclosed.

The new company will continue to operate as Pester Marketing. However, the c-stores will operate under the Alta Convenience brand name. This new retail division now comprises 57 Alta Convenience locations throughout Colorado, Kansas, Nebraska and New Mexico.

Phil Zaccaria will hold the position of CEO of the new combined company, while Rich Presser will continue as president.

Pester Marketing was formerly led by industry pioneer Jack Pester, who founded the company in 1955. As CSNews Online previously reported, World Fuel Services Inc. closed on its purchase of 100 percent of the equity securities of Pester Marketing Co. and its wholly owned subsidiaries, Alta Fuels LLC and Alta Transportation LLC, one year ago.

Western Alta Holdings is based in San Antonio, while World Fuel Services is based in Denver.