Chester's Chicken, which has 1,200 locations around the country, currently operates 40 locations in Texas. Two more sites are in the onboarding stage, and the company is targeting to add an additional 25 locations in the state by the end of 2023.
"As one of the most populous and largest states in the country, Texas has always been a target market for Chester's. While barbecue might be the first thing that comes to consumers' minds when they think of Texas food, we don't think fried chicken is far behind," Vereschagin noted. "We know we have a large customer base in Texas based on the success of our other franchises in the state, and we are excited to build on that success with our great, new partner in Fuel City."
On the Menu
The latest Fuel City site in Haltom City boasts a 10,000-square-foot convenience store situated on an 8-acre lot. The business opened to the public in June.
The store offers the full Chester's Chicken menu, including the brand's signature, double-hand-breaded tenders and bone-in chicken, and fried chicken sandwiches. These items can be complemented by five varieties of sauce: Chester's Sauce, Honey Mustard, Buffalo Hot Sauce, Ranch and BBQ.
There's also an array of sides to choose from, such as fresh-breaded livers and gizzards, honey butter biscuits, potato wedges, mac-and-cheese, green beans, and mashed potatoes with gravy. Additionally, staying true to what the brand is known for, Chester's offers two fried dessert options: fried strawberry cream cheese pie, and fried apple pie.
Also on the menu at the Haltom City store are Fuel City's award-winning tacos, which are served 24 hours a day, seven days a week. The taco program is nationally recognized for its quality, and has been named the Best Taco in Texas by Texas Monthly Magazine, Bickham pointed out.
Offered across all dayparts, the Fuel City Tacos menu encompasses several varieties, including the picadillo taco, the beef fajita taco, the chicken fajita taco, the barbacoa taco, and the pastor taco. Customers can order burritos, bowls and quesadillas, too.
Sides include homemade tortilla chips, salsa, guacamole, refried beans, and Mexican rice. For desserts, Fuel City partners with local bakeries and providers to offer pies, cakes, and other pastries and baked goods.
Other amenities available at the Haltom City location include:
- Delivery through Uber Eats;
- A one-of-a-kind Longhorn Ranch where customers can view live
- A state-of-the-art tunnel car wash, which offers a free vacuum with
- every wash, as well as different wash packages available at multiple
- price points;
- Thirty fueling positions offering all fuel grades; and
- Indoor and outdoor dining spaces.
An eighth Fuel City store is currently under construction in Wylie, Texas, and is expected to open this year. According to Bickham, the company plans to continue expanding to serve customers all across the metroplex and Texas.
"Starting with the goal of convenience, service and fun in mind, Fuel City still strives to create positive experiences every day. But don't take my word for it, come see for yourself and visit us at Fuel City today," he urged.