When selecting what products to carry, Carmella and Carlo do as much research on the brands as possible, and give preference to smaller and local businesses.
Since opening, they have set a goal of procuring 50 percent of their products from local sources. The duo is even discussing how to create their own line of vegan food items.
“We listen to our customers, as well as attend trade shows. We also reach out to other vegan stores to ask about some of the products they carry,” Carmella added.
In a nod to Carlo’s original café and bookstore idea, V Marks the Shop has also branched out into selling books, in addition to personal care, household items and other consumer goods, such as items fit for customers’ companion animals.
V Marks the Shop features indoor seating and free Wi-Fi. The store hosts a number of events, including “Sumthin’ Saturdays.” This weekly series may include product demos and samplings, “Micro Pop” markets, arts and crafts days, guest speakers and more.
As for the future of V Marks the Shop, Carmella and Carlo envision the store being a resource and “community connector” when it comes to vegan living and plant-based eating.