Pilot Launches Visa Rewards Program

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Pilot Launches Visa Rewards Program

05/06/2003
KNOXVILLE, Tenn. -- Pilot Travel Centers LLC and Pilot Food Marts introduced a special Pilot VISA card that earns up to 3 percent on all Pilot purchases and 1 percent everywhere Visa is accepted.

"The Pilot Platinum Plus Visa card is welcome everywhere Visa is accepted, and earns reward points every time you use it," said Pilot Travel Centers President Jimmy Haslam. "Pilot Rewards are one more way we thank people for doing business with us."

Cardholders earn Pilot Rewards points every time they use their Pilot VISA. When they accumulate $20 worth of Pilot Rewards points, they automatically receive a $20 gift certificate good at any of the 350 Pilot Travel Centers or Pilot Food Marts nationwide.

MBNA, one of the largest independent credit card issuers, has partnered with Pilot to process the applications and issue the cards.

Haslam said he expects the card to be successful primarily because of the number of the stores the company operates. Pilot Travel Centers has more than 275 locations in 37 states. Pilot Food Marts includes 67 convenience stores in Tennessee and Virginia. All offer a wide variety of merchandise in addition to fuel and convenience items, he said.