The Pouch Proposition
As smokeless tobacco styles go, pouches are literally, pretty neat. Holding fine-cut tobacco in a small, teabag-like bag, they are less messy because the tobacco can’t fall through a smoker’s fingers or mouth; many come in the form of a spitless product (such as snus). These little “pods” of tobacco may be discreet to use, but they are popping out in popularity -- as a neat alternative/choice for adult tobacco users from different walks.
Smokeless tobacco pouches are reportedly growing modestly in tandem with the overall smokeless category, a solid one for c-stores despite increased regulation and taxation. Annual per-store sales of smokeless reached $28,737 in 2009 for the channel, up slightly (just about 1 percent) over the year prior, according to Convenience Store News' 2010 Industry Report. Perhaps more significantly, smokeless tobacco retained its leading place in other tobacco product (OTP) sales for convenience stores, making up 57 percent of the channel’s overall OTP pie.