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PriceAdvantage Celebrates 10 Years With Brand Refresh

COLORADO SPRINGS, Colo. — PriceAdvantage, a fuel price management software company and division of Skyline Products, is celebrating 10 years of supporting fuel pricing excellence through the development of easy-to-use, flexible and effective fuel pricing software.

PriceAdvantage launched in 2005 to address the daily challenges fuel marketers face in determining and implementing the right retail fuel price, according to the company.

“Since bringing PriceAdvantage to market 10 years ago, our singular focus on fuel pricing software has created an incredibly agile solution  from the flexibility it provides our customers to the speed with which we enhance and implement the software,” said Chip Stadjuhar, president and CEO of Skyline Products.

As part of its anniversary celebration, PriceAdvantage launched a brand refresh that includes a new tagline, “Software to Fuel Your Pricing Strategy." This supports the brand’s core mission, which is to create a solution that allows each customer to execute its unique fuel pricing strategy.

It also reflects customers’ freedom to purchase software components that are only required to support their pricing strategy, as well as select their preferred hosting model.

“Our software does not replace the fuel pricing analyst, but rather enables them to execute their unique fuel pricing strategy faster and more accurately. With our flexible licensing and hosting options, many of our customers are up-and-running in just weeks,” said Michael Johnson, director of sales for PriceAdvantage.

Jeff Bush, director of fuel management at The Parker Cos., added: “The team at PriceAdvantage approached us during their rebranding process to garner feedback and advice on their efforts. The fact that they asked our opinion endorses their corporate culture  one of true partnership. We were very impressed with the new brand and the tagline is spot on  our strategy, their software.”

PriceAdvantage also released a new website,, which reflects the company’s mission to provide users with easy-to-find and valuable information to help guide their business decisions.

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