the consumer mind

Inside the Consumer Mind

Pricing Pains


Even with inflation moderating, higher prices are continuing to influence consumers' spending and eating behaviors this year. When asked what a "positive shopping experience" means to them, convenience store shoppers put the price of products at the top of their list, according to the 2023 Convenience Store News Realities of the Aisle Study, which surveyed 1,500 consumers who shop a c-store at least once a month. The study also revealed: 

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