Procter & Gamble Partners with ACNielsen

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Procter & Gamble Partners with ACNielsen

CINCINNATI -- The Procter & Gamble Co. said it intends use U.S. market share data from ACNielsen effective July 1, 2003. Financial details were not disclosed.

As a result of the announcement, Procter & Gamble will end its U.S. relationship with Information Resources on June 30, 2003.
"This decision is a reflection of ACNielsen's commitment to developing a market measurement solution that provides an accurate and comprehensive view of our brands' success in the marketplace," said Rob Steele, president of P&G's North America market development organization. "We look forward to leveraging ACNielsen's solutions to help P&G stay in touch with our consumers."

ACNielsen, owned by VNU Inc., is the sister company of Convenience Store News.

"We are absolutely thrilled," said Tim Callahan, president ACNielsen U.S. "The Request for Proposal process was a rigorous exercise. We are gratified with our selection and look forward to servicing P&G's US needs.

"We have enjoyed a mutually beneficial and productive relationship with Information Resources the past nine years. We continue to have a tremendous amount of respect for IRI's organization, capabilities and product offerings and are open to exploring a potential relationship in the future."

P&G markets nearly 300 brands -- including Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Actonel, Olay and Clairol Nice 'n Easy -- in more than 160 countries around the world.