Procter & Gamble Plans to Franchise Mr. Clean Carwash

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Procter & Gamble Plans to Franchise Mr. Clean Carwash

CINCINNATI -- CSNews Online confirmed yesterday that consumer product goods giant, The Procter & Gamble Co., plans to franchise a new premium carwash concept aimed at quality-minded auto enthusiasts and on-the-go consumers.

Leveraging the power of its iconic, Mr. Clean brand, the CPG company has been testing two upscale Mr. Clean Performance Carwashes for less than a year in suburbs outside its home market of Cincinnati. The two 2,100-square-foot locales -- the first in affluent, booming Deerfield Township, another in an older neighborhood experiencing a Renaissance -- offer state-of-the-art carwash services, small convenience stores and comfortable lounges complete with upholstered chairs, flat screen TVs and free Internet access. To keep kids occupied while parents shop, Suds Soaker and Radical Rinse stations allow young ones to squirt soap or water on cars passing through the tunnel.

So far, both locations have exceeded initial sales projections, said Susan Baba, spokesperson for the Mr. Clean Performance Carwash. Plans call for five to seven more units in the Cincinnati, Dayton and northern Kentucky markets.

Roughly 50 part-time and full-time employees work at each car wash. About half of the building is devoted to convenience and car-care products. P&G's Millstone coffee is sold, as is a variety of cold drinks, snacks, top-selling paperbacks, puzzle books, greeting cards, travel mugs, stylish reading glasses, Mr. Clean auto care products, floor mats and more.