Quick Chek Improves Margins and Customer Service with Self-Service Ordering

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Quick Chek Improves Margins and Customer Service with Self-Service Ordering

WHITEHOUSE STATION, N.J. -- Quick Chek Corp., a convenience store chain with more than 100 locations in the Northeast, and a market leader in foodservice, has deployed Retalix SelfServe, a customer kiosk ordering system.

Through the implementation of Retalix SelfServe and its tight integration with the suite of Retalix StorePoint solutions, Quick Chek will realize a three year cumulative ROI of more than 150 percent. Food order sizes have increased, customers are spending more time shopping and less time waiting, and employee labor efficiencies have improved.

Retalix SelfServe enables customers to easily place sandwich orders on animated and interactive touchscreens throughout the store that are connected to the kitchen prep area and POS. By simplifying the process of ordering sandwiches and other quick-service restaurant (QSR) items, the solution frees time for customers to shop and pay at the POS while the order is being filled. Quick Chek found customers have quickly taken to this new technology and seem to feel more comfortable ordering extra items on their sandwiches for an increased price while not having to announce them to the employee.

The Retalix SelfServe solution has helped Quick Chek's stores take out the human error factor as well. Orders are logically laid out for the kitchen team members to build the sandwich in proper sequence and without having to remember or write down all the toppings and portions.

"The Retalix solution has helped us streamline and add more efficiency to our foodservice processes," said Maria Fidelibus, vice president information technologies, Quick Chek. "The new system has increased our margins and best of all, our customers and team members are very happy with the user-friendly system."

As Retalix SelfServe is highly personalized, Quick Chek was able to tailor the look and flow to its customer base through branding and display options. The kiosk system is also audio-enabled and multi-lingual, therefore removing language barriers. Retalix SelfServe has been installed at all of Quick Chek's stores.