Quick Chek Launches Coffee Microsite

WHITEHOUSE STATION, N.J. -- Quick Chek, a chain of more than 125 convenience stores throughout New Jersey and southern New York, yesterday announced the launch of a new interactive microsite dedicated to its coffee.

The site, iLoveMyCoffee.com, is a representation of Quick Chek’s extensive coffee bar offerings and exceptional fresh coffee guarantee, according to a news release from the retailer. From Jan. 3 to March 20, users can build their own coffee concoction for a chance to win a year's worth of free coffee. The winner's face and coffee recipe will be featured on Quick Chek coffee cups.

"Simply create a signature coffee concoction recipe, name it, share it with friends and collect votes," stated Quick Chek. The top three vote-getting recipes, along with two Quick Chek-chosen recipes, will compete for the grand prize in the first-ever Quick Chek Coffee Face-Off. Coffee craftsmen can tailor their favorite drinks by mixing any of Quick Chek's wide variety of coffee, cappuccino and hot chocolate options and adding their own unique combination of milk, creamer, sweeteners and toppings.

Users also can access the "Follow the Fixins" interactive coffee memory pattern game on the microsite and play for a chance to win coupons and a variety of Quick Chek prizes.

Quick Chek's locations include 28 locations with fuel and 12 pharmacy stores.