QuikTrip Bows Concept Store

QuikTrip Corp. quietly opened a new concept store recently in its hometown of Tulsa, Okla., which offers some new features for the chain of more than 500 locations.

"We spent the last two years interviewing and talking to customers on what they'd like to see," QuikTrip spokesman Mike Thornbrugh said in published reports.

The store features 16 gas pumps, and store parking is located on the sides. The front of the store is now home to picnic tables, and offers a total of three entrances, according to published reports.

"We're hoping to make it easier to get into the store and give more room for parking," Thornbrugh said in local reports.

Inside the 5,700-square-foot store, variety overflows. Foodservice includes 22 flavors of smoothies and freezonis, more hot dogs and hot food, and an emphasis on take-and-bake foods such as lasagna and pizza, reports stated.

"We made the commitment years ago that we were going to get into the fresh food business and this store really gives us the opportunity to keep expanding on that offer," Thornbrugh said.

For the first time, QuikTrip is offering soft-serve ice cream, coffees and yogurt prepared by its store staff. "We had ice cream a long time ago, but it was a disaster," Thornbrugh said. Now, the ice cream and coffee bar is run by two employees who serve up cool treats and hot drinks via touchscreen ordering.

The new store is 1,100 square feet larger than most other QuikTrip locations, and features a different design with more room and product offerings than the company's other outlets.

There are two other QuikTrip locations slated to take on this new concept look. The second store will be located at 15th and Denver, and will open in the near future, and another one is currently being built on Gilcrease Museum Road, according to reports.