QuikTrip Leads Gas Retailers in Customer Satisfaction

TULSA, Okla. — QuikTrip Corp. ranked No. 1 in overall consumer satisfaction in a recent survey of U.S. gasoline retailers conducted by EnergyPoint Research. 

The survey, which was fielded March through May and analyzed more than 8,000 consumers aged 18 to 75, focused on satisfaction with major gasoline retailers across a range of attributes (fuel quality, service quality, ease of transactions, etc.), categories and regions. 

Costco Corp. ranked No. 2 in overall consumer satisfaction, followed by Kwik Trip Inc., The Kroger Co. and Sheetz Inc., respectively.

On a regional basis, Costco took top honors in the Western U.S.; Holiday Stationstores earned top accolades in the Northwest; Kwip Trip grabbed first place in the Midwest; Kwik Fill was No. 1 in the Mid-Atlantic; QuikTrip achieved the top spot in the Southwest; and Stewart’s Shops grabbed top honors in the Northeast.

“With gas prices down, Americans are taking to the road again. The good news is that many major gasoline retailers are finding new and improved ways to make the traditional refueling experience more efficient and enjoyable for consumers,” said Doug Sheridan, managing director of Houston-based EnergyPoint Research.

In all, 32 major gasoline retailers were ranked by consumers in the survey. 

Companies rating first in at least one category included:

• BP and affiliate stores in price and value, food and merchandising, and highway travel in the West; in highway travel and commercial services in the Northwest; in commercial services in the Midwest; and in commercial services among national chains.
• Casey’s General Stores in service quality in the Midwest.
• Chevron and affiliate stores in fuel quality overall, the Northwest and among national chains; and in commercial services in the West.
• Costco in pricing and value overall; in total satisfaction, fuel quality and three additional categories in the West; in quality of facilities and two additional categories in the Northwest; in pricing and value in the Mid-Atlantic; and in total satisfaction, pricing and value, and service quality among national chains. 
• Holiday Stationstores in total satisfaction, service quality, and food and merchandise in the Northwest. 
• Kroger in pricing and value in the Southwest; and in ease of transactions and quality of facilities among national chains.
• Kwik Fill and affiliate stores in total satisfaction, ease of transactions, service quality and two other categories in the Mid-Atlantic.
• Kwik Trip and affiliate stores in total satisfaction and ease of transactions in the Midwest.
• Love’s Travel Stops & Country Stores in commercial services and highway travel overall; and in highway travel in the Midwest, Southeast and among national chains. 
• Marathon Petroleum Corp. (Speedway LLC) and affiliate stores in food and merchandise among national chains; and in ease of transactions, and pricing and value in the Northeast.
• Murphy USA Inc. and affiliate stores in ease of transactions, and pricing and value, in the Southeast.
• Phillips 66 and affiliate stores in fuel quality, highway travel and commercial services in the Southwest.
• Pilot Flying J and affiliate stores in highway travel and commercial services in the Mid-Atlantic.
• QuikTrip in total satisfaction, service quality and three additional categories overall; in total satisfaction, ease of transactions and three additional categories in the Southwest; in fuel quality, quality of facilities and two additional categories in the Midwest; and in total satisfaction and service quality in the Southeast.
• RaceTrac Petroleum Inc. and affiliate stores in food and merchandise, and quality of facilities, in the Southeast. 
• Shell and affiliate stores in fuel quality, highway travel and commercial services in the Northeast; in fuel quality and commercial services in the Southeast; and in fuel quality in the Mid-Atlantic region.
• Stewart’s Shops in total satisfaction, service quality and two additional categories in the Northeast.

EnergyPoint Research is a provider of independent customer satisfaction ratings in the global oil and gas industries.